Marketing Expert Witnesses
Marketing is the process of teaching consumers why they should purchase your product or service instead of your competitors. It includes advertising, selling and delivering products to consumers and other businesses. Getting the attention of a target market, persuade consumers to purchase your product or service, and provide customers with a specific, low-risk action that is easy to accomplish are the three main purposes of marketing. Companies need to attract customers and continue their relationship with existing customers and clients. Our marketing expert witnesses, speakers, and consultants are scholars and researchers from major universities and industry professionals with extensive experience of the client, consulting, and agency sides of the marketing business. Areas of expertise include advertising, branding, business marketing, agricultural and food marketing, forest industry marketing, global marketing, professional services marketing, consumer goods, communications, public relations, international trade, aircraft marketing, direct marketing, consumer marketing, email marketing, entertainment marketing, hotel marketing, industrial marketing, pharmaceutical marketing, restaurant marketing, retail marketing, sports marketing, tourism marketing, web marketing, and more. They have launched new businesses as well as worked with Fortune 500 companies. Our marketing experts have extensive experience providing litigation support.