Strategic Planning Expert #2085D2

Professor, Western US

I have 31 years of experience and specialize in the field of marketing, with specific knowledge of entrepreneurship, business development, and strategic marketing and implementation. I have published on such topics as rural business and economic development, business climate issues, and the impact of business closings on job loss. I have testified on yellow pages and impact to small business, market planning on a business start up and effects of market decisions.

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  Physical Attractiveness Expert #208AAB

Professor, Midwestern US

I have 25 years of experience, and specialize in the field of marketing, marketing strategy, consumer behavior, and physical attractiveness phenomenon, with specific knowledge in the areas of beauty, physical attractiveness phenomenon, and discrimination and deferential treatment concerning physical appearances. I have published on such topics as physical attractiveness, marketing effectiveness and consumer behavior. I have testified on deposition about employment discrimination, retail-marketing impact and marketing product and package perception.

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  Business Development Expert #1FFA57

Director, Market Development, Mid-Atlantic US

I have 20 years of experience in the fields of publishing, marketing, sales and business development, with specific knowledge of sales, lead generation, database development, sales training, sales coaching and event marketing. I have published on these topics, as well as the current stability of the newspaper industry, and classified and retail advertising trends. I have testified 20 times on topics such as classified and retail advertising trends, digital advertising and niche publishing.

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  Litigation Surveys Expert #02F273

President, Southwestern US

I have 15 years of experience, and specialize in the field of litigation surveys with specific knowledge in the areas of confusion surveys, secondary meaning surveys and claim substantiation. I have published on such topics as marketing, litigation surveys and strategies. I have testified 15 times on topics such as secondary meaning, confusion and rebuttals to surveys.

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  Entrepreneurial Marketing Expert #211868

Professor, Marketing, Canada

I have 46 years of experience in the field of marketing, with specific knowledge of channels of distribution, strategic business planning, and sales promotion management. I have published on such topics as establishing and managing channels of distribution, creating and managing sales promotions, and strategic business planning. I have testified on gray marketing and patentability of recipes.

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  Sales, Litigation, Strategy Expert #000C9A

Principal, Southwestern US

I have 46 years of experience, and specialize in the field of sales and marketing within the hospitality industry with specific knowledge in the areas of direct selling, marketing, training and mentoring. I have published on such topics as direct selling, meetings, conventions, incentive travel and sales training, mentoring. I have testified 15 times on topics such as hospitality marketing standard of care; sales and marketing best practices, hotel sales and marketing operations and trade dress. I have a variety of projects and engagements throughout my 32 years as a sole practitioner within the hospitality industry; I have consulted and advised two generations of clients.

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  Sales, Litigation, Strategy Expert #01920A

President, Southwestern US

I have 46 years of experience, and specialize in the field of sales and marketing within the hospitality industry with specific knowledge in the areas of direct selling, marketing, training and mentoring. I have published on such topics as direct selling, meetings, conventions, incentive travel and sales training, mentoring. I have testified 15 times on topics such as hospitality marketing standard of care; sales and marketing best practices, hotel sales and marketing operations and trade dress. I have a variety of projects and engagements throughout my 32 years as a sole practitioner within the hospitality industry; I have consulted and advised two generations of clients.

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  Public Relations, Promotions Expert #015F2A

President, Southwestern US

I have 43 years of experience, and specialize in the field of public relations with specific knowledge in the areas of journalism, marketing and advertising. I have published on such topics as marketing a professional practice, influencing the and general topics as generating awareness, branding and developing an image and reputation. I have testified on libel, slander and defamation, professional malpractice, failed strategies and improper and over billing and firm operation, partner responsibilities and compensation. The ability to successfully adapt public relations, marketing, promotional and communications strategies, plans, programs and specific activities to meet the needs and objectives of virtually every type of profession, business and industry or individuals.

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  Guerrilla Marketing Expert #20ABA8

President, Northeastern US

I have 40 years of experience in the field of marketing and selling, with specific knowledge of the independent pet industry, guerrilla marketing plans and professional selling skills. I have published on such topics as marketing and selling, customer experience management and trade show marketing. I have testified on pet industry distribution channels.

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  Corporate Image Building Expert #18F9A0

Professor, Southwestern US

I have 40 years of experience, and specialize in the field of marketing and management with specific knowledge in the areas of branding, promotion/advertising and personal selling. I have published on such topics as marketing, advertising and branding. I have testified on branding/advertising, retail stores in a mall. I am frequently interviewed in the media about my marketing expertise.

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  Advertising Claims Expert #00035E

Professor, Northeastern US

I have 40 years of experience, and specialize in the field of marketing with specific knowledge in the areas of advertising, international marketing strategy and consumer behavior. I have published on such topics as consumer behavior, international marketing and research methods. I have testified 7 times on topics such as marketing practices, advertisng issues and adequacy of surveys.

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  Marketing Communications Expert #20B479

Professor, Midwestern US

I have 40 years of experience in the field of marketing communication, with specific knowledge of methodology, media and sales promotion. I have published on such topics as marketing mix models, media and market research methodology. I have testified 10 times on topics such as brand confusion, advertising and promotion effectiveness, and market research methodology.

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  Litigation, Lighting, Control Expert #000AB0

President, Northeastern US

I have 40 years of experience, and specialize in the field of marketing and sales with specific knowledge in the areas of defining markets and the business case for technical new products, distributors, dealers and manufacturer’s representatives and marketing research. I have published on such topics as securing, evaluation, developing and launching successful new products, establishing and managing distributors, dealers and manufacturer’s representatives and successful marketing and product management. I have testified 18 times on topics such as business lost sales, share and profits, copyright and trademark infringement, as well as, marketing and sales effectiveness. My success is based on the commitment to the following principles: (1) I listen to clients; (2) I define the client's goals and objectives; (3) I do my homework, meet deadlines and meet budgets; (4) I always exceed my client's expectations.

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  Social Entrepreneurship Expert #00C857

Faculty Director, Southeastern US

I have 38 years of experience, and specialize in the field of marketing with specific knowledge in the areas of consumer protection, social entrepreneurship and corporate social responsibility. I have published on such topics as consumer protection, social entrepreneurship and corporate social responsibility. I have testified 15 times on topics such as consumer protection, social entrepreneurship and corporate social responsibility.

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  Fragrance and Cosmetics Expert #2267E1

President & Founder, Northeastern US

I have 35 years of experience, and specialize in the field of fragrance and cosmetics with specific knowledge in the areas of branding, product development and strategic marketing. I have published on such topics as environmental scenting, custom perfumery and fine fragrance marketing. I have testified on trademark infringement and grey goods distribution.

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  Fragrance and Cosmetics Expert #2267E1

President & Founder, Northeastern US

I have 35 years of experience, and specialize in the field of fragrance and cosmetics with specific knowledge in the areas of branding, product development and strategic marketing. I have published on such topics as environmental scenting, custom perfumery and fine fragrance marketing. I have testified on trademark infringement and grey goods distribution.

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  Business Strategies Development Expert #001AF1

Managing Partner, Senior Lecturer, Southwestern US

I have 35 years of experience, and specialize in the field of marketing, advertising, business strategies and media with specific knowledge in the areas of objectives, competitive strategies, development, tactics and execution. I have published on such topics as business strategies, promotiona ideas, positioing, pricing, 9P's and related marketing issues. I have testified 17 times on topics such as marketing, advertising, deceptive advertising, competition, secondary meaning, confusion, trademarks and intellectual property.

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  Consumer, Advertising, Trademark Expert #0014B1

Professor of Marketing, Mid-Atlantic US

I have 35 years of experience, and specialize in the field of marketing and advertising with specific knowledge in the areas of deceptive advertising, consumer behavior and survey research. I have published on such topics as deceptive advertising, copy testing, use of the internet in advertising. I have testified 25 times on topics such as marketing, advertising and survey research.

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  Marketing Communications Expert #20EB2D

Principal, Northeastern US

I have 30 years of experience, and specialize in the field of marketing communications with specific knowledge in the areas of business-to-business financial services, visual communication and multi-channel communication, including when and why to use different channels and communication development to promote efficient adaptation to different channels. I have published on such topics as marketing of business-to-business financial services, corporate governance, visual communication and impact of electronic communication on organizational communication.

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  Advertising, Innovation Expert #00072C

Neely Chair of American Enterprise, Southwestern US

I have 30 years of experience, and specialize in the field of marketing with specific knowledge in the areas of advertising, innovation and market entry. I have published on such topics as cutlure of innovation, advertising effectiveness and new product diffusion. I have testified 7 times on topics such as advertising, new product takeoff and branding.

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