Pharmaceutical Marketing

In a case involving a pharmaceutical company, our client sought a marketing expert witness to discuss how public perception affects the value of the pharmaceutical company.

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Record Label Value

Our client sought an expert in marketing and branding in the music industry to report and testify on the valuation of an independent record label's losses and damage to goodwill.

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Bank Direct Mail Marketing

Our client sought an expert in mail / direct marketing for banking to consult, report, and testify on what marketing materials were sent in a specific time frame.

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Nutritional Supplements Marketing

Our client sought an expert in advertising and marketing of nutritional supplements to opine on industry practices, labeling requirements, FDA regulations regarding claims that can be made, consult and testify.

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New Product Marketing

Our client sought an expert in marketing to opine on strategies and budget required to launch a new product, product failure rates and reasons, and the normal complaint level. The expert was required to consult, report, and testify.

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Geographically Descriptive Branding

Our client sought an expert in marketing or advertising to opine on whether consumers would perceive a company name as being geographically descriptive. The expert was required to consult, report and testify.

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Trade Dress

Our client sought an expert on trade dress issues related to product distribution, advertising, and marketing to opine on issues related to the shape of a cleaning machine used for commercial purposes, consult and testify.

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Advertising

Our client sought an expert in marketing to review an advertising campaign, determine how terms are used, and opine on the potential for confusion and deception.

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Warranties

Our client was looking for an expert who understands consumer warranties and the theory and practice behind warranties. The ideal expert will be a professor of marketing, economics or law who has studied warranties extensively across different industries.

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Extraordinary Ability Letter

Our client sought an expert academic from a top US business school to review a CV and supporting materials and write a letter in support of an applicant's standing in the field and their contributions.

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Consumer Marketing

Our client sought an expert in consumer marketing to opine on cross-promotion between music and clothing, consult, report, and testify on trademark infringement.

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Product Marketing

Our client sought an expert in marketing household cleaning tools to opine on brand importance and loyalty, competing companies, and related issues. The expert was required to consult, report, and testify.

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Phmaceutical Marketing

Our client sought an expert in pharmaceutical marketing to review marketing methods, report and testify on its ethics.

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Consumer Product Marketing

An attorney sought an expert in the marketing and product assessment of new products in the consumer and related markets.

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Trademark

Our client sought an expert in marketing to analyze and report on market recognition of a product and possible confusion with a product of another firm, be deposed, and testify.

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