Product Development Expert Witnesses

Product Development is the creation of products with new or different characteristics that offers the customer new or additional benefits. Despite its name, Product Development is not only the creation of new product, but it can also involve the modification of an existing product. Both new, and modified products can satisfy customer needs. The five stages are involved in Product Development beginning with the generation of ideas, which can be inspired by customer requests, employee brainstorming, and social media suggestions. Next, comes research and development requiring a cost analysis of costs associated the development of a new product and creating a prototype that allows developers to improve the design. Testing of the newly created or modified product or service is step three. Analysis of valuable customer data collected during testing gives the manufacturer the opportunity to make the necessary changes before putting the product on the market. The final stage of new product and service development is the rollout, which involves advertising and marketing to help launch the new product. Our expert witnesses, speakers, and consultants on Product Development are professionals from various industries and professions including but not limited to Biomedical Science, Branding, Cable, Cytometry, Entrepreneurship, Food Safety, Graphics, Innovations, Orthodontics, Plumbing, Polymer, and Strategic Planning. They have published extensively in their areas of expertise and have successfully testified for both the plaintiff and defense.