Strategic Planning Expert #000330

Vice President for Executive Affairs, Southwestern US

I have 40 years of experience, and specialize in the field of marketing, with specific knowledge in the areas of advertising and strategic planning. I have published on such topics as marketing, advertising, and children's television advertising. I have testified on yellow page effectiveness.

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  Photography Expert #1FE95B

Chair, Visual Arts Department, Southeastern US

I have 40 years of experience in the field of advertising design, with specific knowledge in the areas of photography, layout and design, and digital photography. I have published on such topics as virtual reconstruction and the war in Afghanistan. I have testified on advertising and photography.

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  Mass Communications Expert #20435E

President and Principal, Southwestern US

I have 40 years of experience, and specialize in the field of advertising with specific knowledge in the areas of media planning, management and research and account planning. I have published on such topics as advertising, mass communications and management. I have testified on advertising media planning, disseminating information to members of class-actions and general advertising. Experience in advertising agencies and working with some of the largest advertisers and marketers in the country; advertising professor; author or co-author of nineteen books on advertising, media planning, account planning, management and research.

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  Marketing, Branding, Media Expert #023BC2

Principal Consultant, Southwestern US

I have 40 years of experience, and specialize in the field of marketing and advertising with specific knowledge in the areas of false and misleading advertising, trademark infringement and advertising agency custom and practice. I have published on such topics as advertising creative development and production, media planning and buying and branding. I have testified 25 times on topics such as trademark infringement, value of media and false and misleading advertising. I am probably the only advertising executive in America who served as executive creative director of a top-5 global advertising agency who went on to head up one of the largest media planning and buying specialist agencies in the world.

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  Sales, Agency Compensation Expert #202ED4

President and Partner, Northeastern US

I have 34 years of experience, and specialize in the field of marketing with specific knowledge in the areas of advertising, business development and marketing optimization. I have published on such topics as client agency relations and best financial practices. I have testified on advertising.

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  Marketing Communications Expert #1FF434

Professor, Southwestern US

I have 30 years of experience in the field of advertising and marketing communications, with specific knowledge of retail advertising and marketing communications, potential deception in mass communication and creation of public awareness of information. I have published on such topics as advertising, marketing communications and marketing management. I have testified on deception in advertising and marketing communications and public awareness of health issues in the mass media.

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  Deceptive Marketing, Call Center Expert #21F957

Owner, Northeastern US

I have 28 years of experience, and specialize in the field of advertising and marketing with specific knowledge in the areas of direct marketing, customer service and targeting. I have published on such topics as call centers. I have testified 7 times on topics such as deceptive marketing practices, target marketing and profiling and telephone marketing. Have managed, audited or visited over 125 customer service centers.

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  Email Marketing, Trade Shows Expert #2242FE

President and Chief Executive Officer, Mid-Atlantic US

I have 25 years of experience, and specialize in the field of marketing and advertising with specific knowledge in the areas of marketing strategy, business development and marketing planning. I have published on such topics as marketing strategy, email marketing and internet marketing. I have testified on contract execution in marketing, marketing program performance and expected results. I spoke to 1,000 people at a Fortune Magazine Sales and Marketing Summit.

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  Tobacco, Smoking, Adolescents Expert #20B072

Professor of Marketing, Southwestern US

I have 20 years of experience, and specialize in the field of marketing with specific knowledge in the areas of direct comparative advertising, tobacco-related advertising and direct-to-consumer pharmaceutical advertising. I have published on such topics as cigarette and antismoking advertising, adolescent smoking and direct comparative advertising. I have testified on cigarette and antismoking advertising, direct comparative advertising and direct-to-consumer pharmaceutical advertising.

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  Advertising and Journalism Expert #20692C

Professor Emeritus, Midwestern US

I have 40 years of experience and specialize in the field of advertising, with specific knowledge of journalism, marketing and management. I have published on such topics as advertising, international advertising and communication.

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  Furniture, Home Furnishings Expert #19628D

Southeastern US

I have 39 years of experience in the field of advertising and marketing, with specific knowledge in the areas of furniture, home furnishings marketing, and trade publishing. I have published on such topics as furniture styles, celebrity designers, and youth furniture.

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  Qualitative Research, Branding Expert #20957A

Midwestern US

I have 35 years of experience, and specialize in the field of advertising research with specific knowledge in the areas of brands, consumer perceptions and consumer products. I have published on such topics as retail branding, use of the senses in branding and qualitative research.

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  Client Compensation Expert #20014B

Principal, Northeastern US

I have 35 years of experience, and specialize in the field of marketing communications with specific knowledge in the areas of finance, agency compensation and mergers and acquisitions. I have testified on value of advertising agency work. I have personally negotiated contracts between agencies and adverstisers. I have personally lead teams on the acquistion and divestitures of a number of companies in the marketing communications sector.

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  Online Marketing Expert #000AFE

President and CEO, Southern US

I have 31 years of experience in the field of advertising, with specific knowledge of Web marketing, Web site development and social marketing. I have published on such topics as Web marketing, search engine optimization and Web site performance.

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  Hispanic Advertising Expert #001702

President, Southeastern US

I have 30 years of experience, and specialize in the field of Hispanic marketing communications with specific knowledge in the areas of advertising, media and public relations. I have published on such topics as Hispanic marketing, the use of Spanglish and Hispanic cultural topics.

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  Media Planning Expert #00E8BE

Managing Member, Northeastern US

I have 30 years of experience and specialize in the field of advertising and public relations, with specific knowledge of media planning and media relations. I have published on such topics as advertising for smaller companies, business start-ups and understanding the changing media landscape.

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  Advertising, Graphic Design Expert #21D546

President, Mid-Atlantic US

I have 26 years of experience, and specialize in the field of advertising with specific knowledge in the areas of marketing and branding, development of materials and managing creatives. I have published on such topics as branding and advertising, design and marketing.

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  Economic Effects Expert #20111E

Southwestern US

I have 25 years of experience and specialize in the field of advertising, with specific knowledge of alcohol, tobacco and consumer products. I have published on such topics as alcohol advertising, tobacco advertising and soft drink advertising.

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  Advertising Campaigns, Media Expert #2080AC

Mid-Atlantic US

I have 25 years of experience in the field of marketing, with specific knowledge of marketing communications, advertising and media planning. I have published on such topics as integrated marketing communications (IMC), not-for-profit marketing and marketing research.

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  Opinion Research Expert #20F15D

President, Mid-Atlantic US

I have 15 years of experience in the field of sociology, with specific knowledge of advertising research, marketing research, and marketing research. I have published on such topics as public opinion research, nutrition research and civic engagement.

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