Internet Advertising

Our client sought an expert in internet advertising familiar with different models of advertising, and who can opine on the differences between advertising directed at a targeted audience versus advertising directed to a general user.

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Internet Damages

Our client asked Round Table Group to present experts in producing revenue from advertising on the internet to calculate damages and testify.

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SPAM

Our client requested that Round Table Group conduct a custom search and locate and present experts with experience in the e-mail marketing business to review the practices of a party and opine whether they too reasonable steps to ensure that they did not falsely advertise.

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Reg Z

Our client, representing a financial institution, sought an expert in Reg Z to consult, report, and testify on advertising practices.

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Retail Chain Defamation

Our client sought an expert in advertising to opine on the loss in volume, bottom line, and reputation caused by a false and defamatory statement that was published. The expert was required to consult and testify.

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Toner Packaging Damages

Our client sought an expert in damages to calculate consumer losses from alleged delivery of less of a supply than expected, consult on how a corporation creates financial projections and how the projections drive marketing, and testify.

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Advertising Industry

Our client sought an expert in advertising to consult and testify on issues related to starting a new advertising agency.

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Tobacco Advertising

Our client sought an expert in the history of tobacco advertising to opine on how companies targeted their products over time, consult, and testify.

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Publicity Photos

Our client sought an advertising expert to review ads and determine what profits were attributable to the photos that were used. The expert was required to consult and testify.

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Click-Throughs

Our client sought an expert in Internet marketing and technology to opine on customs and practices, technology, practicality, and cost pertaining to click-throughs. The expert was required to consult, report, and testify.

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Pharmaceutical Economics

Our client sought an expert in pharmaceutical economics to review reports, opine on the factors that drive drug substitutions in the medical environment, report and testify.

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Clinician

Our client sought a clinician to consult on supplements, opine on the results of using various brands, report, and testify on false advertising.

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Media Commissions

Our client sought a media buying expert to examine a contract, opine on whether the provisions regarding commissions follow the industry standards, report, and testify.

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Puffery in Advertising

Our client sought an advertising expert to review practices, opine on "puffery" and false advertising, consult, and testify.

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Contracts Negotiator

Our client sought a contract negotiator with experience in new media to consult on the value of new forms of advertising, report, and testify.

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Infomercial

Our client sought an advertising expert with experience in direct response TV to compare infomercials for similarity, opine on alternate formats, report, and testify on copyright infringement.

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Receivables Payment

Our client sought an expert in the newspaper advertising industry to opine on payment terms and procedures, report, and testify.

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Advertising Industry Payments

Our client sought an advertising business expert knowledgeable in credit terms and payment practices to review payments made and opine if they were made in the ordinary course of business and conform to payment and credit standards of the industry. The expert was required to report and testify.

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Physician Web Sites

Our client sought an expert who has designed and built Web sites for physicians to opine on how important Internet advertising is for elective cosmetic services, why, and, if possible, quantify what percentage of business is likely to have come from the Web site to aid in calculating damages.

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Liquor Advertising Damages

Our client sought an expert in damage calculations who is familiar with liquor industry marketing to determine the appropriate market price of an item without the false advertising, compare it with the current price and calculate damages, report and testify at an arbitration.

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