Home > Logistics, Marketing Channels Expert #25803

Texas Logistics, Marketing Channels Expert #25803

I have 20 years of experience, and specialize in the field of marketing channels with specific knowledge in the areas of pricing, supply chain management and corporate responsibility. I have published on such topics as marketing of pharmaceuticals, health services and consumer goods, international market entry and expansion (especially in franchising) and relationship marketing. I have testified on pharmaceutical marketing, promotional allowances and nature and scope of marketing “risk”. Author of textbooks, executive primers and more than 100 articles in international and national journals and conference proceedings, I have been invited to speak at executive, government and non-governmental organization forums in more than 20 countries.

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Dallas, TX
(214) 785-8955