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Dallas Cowboys fumble Cowboys.com - Domaining for Amateurs: The True Story of Selling a Domain Name

Dallas Cowboys fumble Cowboys.com

DomainNameNews.com reports that the Dallas Cowboys, who apparently purchased the domain name at the same Moniker live auction which sold table.com this past week, are pulling out of an agreement to buy Cowboys.com.  It appears that their representative believed that they were buying the domain for $275, rather than $275,000 (In my opinion, that is still a very, very reasonable price for an entity like an NFL team given the brandable opportunites).

The Conceptualist blog, in its article Moron of the Year Award on this topic, quotes T.R.A.F.F.I.C. co-founder Rick Schwartz confirming the breakdown. Says Schwartz, "You can't take your family to a football game for $275!!!"

Moniker then moved the domain into their ongoing silent auction where it was bought by an investment group for even more, $370,000.

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This page contains a single entry by Chris Crone posted on October 18, 2007 1:59 PM.

Jay Westerdal comments on the sales was the previous post in this blog.

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