Home > GIS-Based Trade Area Analysis Expert #54409

GIS-Based Trade Area Analysis Expert #54409

This sample expert has over 25 years of experience, and specialize in the field of GIS-based trade area analysis and site selection with specific knowledge in the areas of trade area definition, quantifying trade area changes over time and quantifying the effects of cannibalization. Published on such topics as retail trade area analysis, site selection and successful retail sales prediction. Testified on franchise trade area analysis, trade area cannibalization and demographic analyses.

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Areas of market analysis expertise

  • Trade area delineation
  • Cannibalization studies
  • Franchise trade area definition
  • Trade area modeling
  • Trade area overlap
  • Site selection
  • Demographic analysis
  • Mapping technology
  • GIS software
  • Custom map production


  •  B.S., Geology, Franklin and Marshall College

Employment history

Certified as an expert witness in trade area analysis, this expert has provided site selection, demographic analysis, and trade area mapping and modeling expertise to clients throughout the US and abroad for over 20 years. This expert has pioneered techniques used to define and delineate trade areas, quantify the effects of trade area infringement and cannibalization, and determine site suitability and market-store capacities. A widely regarded speaker at GIS and retail conferences, this expert’s recent published work has focused on the accurate definition of trade areas and quantifying the effects of trade area overlap. These skills have been successfully used to address franchise sales territory disputes, and to quantify the effects of trade area infringement. This expert is certified by the GIS Certification Institute as a GIS Professional.

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