This sample expert has over 20 years of experience, and specializes in the field of marketing, consumer behavior, and consumer psychology with specific knowledge in the areas of trademark infringement, trade dress infringement, brand dillution, consumer comprehension, consumer decision making, consumer confusion, consumer experiments and consumer surveys. Published on such topics as consumer decision making, consumer judgment, consumer feelings and emotions, consumer confusion about source, brand sponsorship, and sponsorship confusion. Testified 8 times on topics such as consumer confusion, brand strength, brand dillution, and design and validity of consumer surveys. This expert is a chaired professor at a business school, very well cited and respected as a consumer research scholar, and a past President of the Society for Consumer Psychology.
This expert has been teaching and doing research for more than 20 years. The author of more than 40 scientific articles in consumer behavior, marketing, and decision making, is a leading expert in consumer psychology, marketing strategy, and branding. Is a Fellow and past President of the Society for Consumer Psychology, the leading professional organization for the advancement of the psychological science of the consumer. This expert is an acclaimed executive teacher, frequently conducts seminars on consumer psychology, customer insights, positioning and branding strategy, marketing strategy, and decision making for executives from many different industries. Consulting and expert witness activities are in the areas of marketing strategy, customer insight, consumer psychology, trademark psychology, and the psychology of decision making.