I have more than 35 years of experience in advertising, marketing, media strategy, and brand planning. My expertise includes media planning and buying, branding, consumer research, customer insights, strategic planning, public relations, and agency management. I have planned more than $500 million in media placements for clients in industries including banking, healthcare, consumer packaged goods, telecommunications, travel, tourism, public utilities, retail, and quick-service restaurants.
I previously served as Senior Vice President and Chief Strategy Officer for a full-service advertising agency and currently teach advertising and public relations at the University of Alabama. I have published on advertising, branding, and media strategy in AdWeek, B&T Weekly, and Admap.





