California Natural Foods, Organic Foods Expert #433

I have 25 years of experience, and specialize in the field of marketing, advertising and entrepreneurial finance with specific knowledge in the areas of natural and organic products, entrepreneurial finance and start-up companies. I have published on such topics as marketing research, marketing strategy and green business leadership. I have been able to blend the financial side of business with the sales and marketing side to provide a chief financial officer perspective on demand creation and demand acquisition. I view marketing as an investment and thus it should have all the components of return on investment.

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