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New Jersey Metrics, Dashboards, Budgets Expert #51504

I have 25 years of experience, and specialize in the field of marketing performance management with specific knowledge in the areas of measurements, return on investments analysis and metrics. I have published on such topics as marketing return on investments techniques, customer lifetime value and trends in marketing measurement practices (custom research). I am considered one of the key innovators, thought leaders and consultants in providing marketing organizations with a more disciplined approach to measure and manage the financial contribution from marketing investments.

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