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Nevada Consumer Behavior, Expert #17930

I have 22 years of experience, and specialize in the field of marketing with specific knowledge in the areas of consumer behavior, consumer memory and arousal response to advertising. I have published on such topics as consumer memory, arousal response to fear appeals and female role portrayals in advertising. I have 22 years of academic experience and an extensive publication record. A recent ranking study of advertising scholarship placed me within the top 3% of advertising scholars in the country.

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