The right expert witnesses and consulting experts can make your case. That’s why we have spent so many hours over the past quarter century making sure our clients have just the right expert team — whether one expert or many, early-stage advice or expert reports and testimony. Across over 50,000 expert search assignments, we have honed a unique, customized approach to identifying, analyzing and connecting with expert talent so you can focus on winning your case.
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Pricing Expert Witnesses
Pricing disputes in commercial litigation typically arise when companies disagree about whether a price, pricing methodology, or pricing-related contractual term reflects fair market value, complies with tax and regulatory requirements, or was set consistent with competitive and contractual obligations. These disputes surface in transfer pricing disputes between related entities and tax authorities, in antitrust litigation over whether pricing conduct constitutes predatory pricing or unlawful price discrimination, and in contract disputes over whether a pricing formula, escalation clause, or rate-setting mechanism was properly applied. Because pricing decisions involve economic judgment about cost, demand, and competitive positioning that can be modeled in different defensible ways, reasonable pricing analysts applying accepted methods to the same facts can reach different conclusions. The central issue is typically whether the pricing methodology and underlying economic analysis at issue reflect the standard the contract, tax rule, or antitrust law requires.
A pricing expert helps attorneys evaluate that question by applying accepted economic and pricing methodologies to the transaction, tax position, or pricing dispute at issue. That might mean conducting a transfer pricing analysis using accepted comparable transaction methods to support or challenge an intercompany pricing arrangement, evaluating whether a company's pricing conduct is consistent with or departs from competitive market behavior in an antitrust matter, or applying contractual pricing formulas and escalation clauses to determine whether a rate was calculated correctly. These findings support positions on tax liability, antitrust liability, and contract damages, giving attorneys an economically grounded basis for litigation strategy.
Pricing cases benefit from experts whose specific background, whether transfer pricing and international tax, antitrust economics, or contract and rate-setting analysis, matches the precise pricing question at issue rather than pricing in general terms. Round Table Group's pricing network includes economists and industry professionals with expertise spanning transfer pricing, business valuation, and revenue management, several of whom have published extensively on commercial damages and regulatory pricing issues. With more than 75,000 expert searches completed for litigators, we help attorneys match a case's specific pricing issue to an expert whose credentials will withstand scrutiny. Let us help you find the right pricing expert for your case by calling us at (202) 908-4500.
Here are a few of our favorite Pricing Expert Witnesses:
Ohio Rates, Management, Pricing Expert #908
I have 42 years of experience, and specialize in the field of actuarial science and insurance with specific knowledge in the areas of reserving, ratemaking and general management. I have published on such topics as pricing, reserving and pricing deregulation. I have testified 10 times on topics such as pricing, reserving and regulation.
Idaho Forest Products, Pricing Expert #988
I have 20 years of experience in the field of marketing and marketing research with specific knowledge in the areas of forest and wood products, forest management and forest investments. I have published on such topics as product substitution and acceptance, product and service pricing strategy and international trade. I have also testified on forest management.
Utah Contracts, Pricing, Aritrage Expert #1833
I have 35 years of experience, and specialize in the field of economics with specific knowledge in the areas of motion pictures, natural gas and energy. I have published on such topics as natural gas and pipelines, power prices and distribution and competition. I have testified 12 times on topics such as energy, motion pictures and transportation. Landmark, highly-cited papers and books on spectrum (Stanford Law Review, Journal of Law and Economics, Handbook of Economics), transport (Bell Journal of Economics, Review of Economics and Statistics, American Economic Review, National Academy of Sciences), natural gas (Energy Economics, Research in Transportation Economics,…
California Advertising, Innovation, Pricing Expert #4038
I have 30 years of experience, and specialize in the field of marketing with specific knowledge in the areas of advertising, innovation and market entry. I have published on such topics as culture of innovation, advertising effectiveness and new product diffusion. I have testified 7 times on topics such as advertising, new product takeoff and branding.
Ohio Pricing, Marketing Expert #6357
I have 30 years of experience, and specialize in the field of pricing and marketing research with specific knowledge in the areas of pricing issues and marketing research studies. I have published on such topics as health care marketing and social issues in marketing.
Your Case Deserves The Best Pricing Expert Witnesses
Arizona Broker, Freight, Pricing, Cargo Expert #6690
I have 50 years of experience, and specialize in the field of transportation brokering with specific knowledge in the areas of liability, contracts and operations. I have published on such topics as transportation brokerage operations. I have testified 8 times on topics such as contract relationship between shippers and carrier. I both broker freight daily while teaching the subject of transportation broker in my own classes.
Revenue Management, Pricing Expert #7638
I have 42 years of experience, and specialize in the field of management science with specific knowledge in the areas of revenue management, pricing and analytics. I have published on such topics as revenue management, dynamic pricing and strategic consumers.
New York Actuary, Reserving, Pricing Expert #15412
I have 6 years of experience and specialize in the field of actuarial science with specific knowledge in the areas of pricing, financial reporting and reserving. I have published on such topics as life settlements.
Reserving, Pricing Expert #16861
I have 10 years of experience in the field of insurance, with specific knowledge of reserving and pricing. I have published on such topics as insurance.
California Management, Consulting, Pricing Expert #17065
I have 10 years of experience in the field of management, with specific knowledge in the areas of entrepreneurship, management consulting, and internationalization. I have published on such topics as young, technology-based firms, key customer relationships, and new product development.
Indiana Cultural Values, Pricing Expert #21384
I have 14 years of experience in the field of marketing, with specific knowledge of pricing, consumer behavior and survey methodology. I have published on such topics as cross-cultural consumer behavior, socially desirable responding and efficacy of advertisements.
Pennsylvania Pricing, Globalization, Research Expert #22002
I have 22 years of experience in the field of marketing, with specific knowledge of pricing, globalization and innovation. I have published on such topics as price competition, behavioral pricing, market entry strategies, national culture, new product development, supply chain management and technology management. My research interests include pricing, global marketing, and innovation management.
Pennsylvania Pricing, Channels Expert #23892
I have 15 years of experience, and specialize in the field of marketing with specific knowledge in the areas of pricing, channel conflicts and competitive strategies. I have published on such topics as targeted pricing, price matching guarantees and dominant retailer channels.
California Retail, Finance, Pricing Expert #25973
I have 37 years of experience, and specialize in the field of retail marketing with specific knowledge in the areas of lease agreements, franchise agreements. I have testified on lease agreements and pricing of petroleum products, specifically gasoline pricing. I have 6 years experience as a reverse mortgage consultant and loan processing, working with seniors to help them get a reverse mortgage.
New Jersey Entrepreneurship, Pricing, Sales Expert #26342
I have 16 years of experience, and specialize in the field of marketing and entrepreneurship with specific knowledge in the areas of market structure and concentration for mergers and acquisitions, covert marketing and predatory pricing. I have published on such topics as competition, industry structure and technology marketing. I have testified on economy and politics.
California Food & Consumer Goods, Pricing Expert #28204
I have 40 years of experience and specialize in the field of food and consumer goods processing, manufacturing and retailing, with specific knowledge of marketing and pricing, supply chain and demand management, and technology and software. I have published on such topics as marketing and pricing, supply chain and demand management, and technology and software. I have testified on pricing.
Small Business, Pricing Expert #28700
I have 25 years of experience, and specialize in the field of investment management with specific knowledge in the areas of global long/short equities, emerging markets and asset allocation. I have published on such topics as equity valuations, company research and global macroeconomic outlook.
California Consumer Behavior, Pricing, Expert #31187
I have 10 years of experience in the field of marketing, with specific knowledge of pricing, consumer behavior and Internet pricing. I have published on such topics as pricing, Internet pricing and consumer behavior.
Minnesota Pricing, Influence, Persuasion Expert #31540
I have 16 years of experience in the field of marketing, with specific knowledge of consumer behavior, behavioral pricing and persuasion. I have published on such topics as pricing, consumer decision making and psychological influence.
California Pricing, Yield Management Expert #31943
I have 25 years of experience and specialize in the field of revenue management with specific knowledge in the areas of forecasting, price optimization and performance measurement. I have published on such topics as revenue management, forecasting consumer behavior and cruise line pricing. I have testified on revenue management, pricing and loyalty programs.
Ohio Antitrust, Statistics, Pricing Expert #36926
I have 25 years of experience in the field of supply chain and health care issues, with specific knowledge of buyer and seller relationships, price and cost analysis and complex health care issues. I have published on such topics as supply chain management, health care and construction issues. I have testified on pricing, wrongful death and health care.
Texas Financial Guaranty, Pricing Expert #39989
I have 20 years of experience, and specialize in the field of actuarial science with specific knowledge in the areas of financial guaranty, reinsurance and structured finance. I have published on such topics as reserving, pricing and unearned premiums.
Massachusetts Electronic Commerce, Pricing Expert #40207
I have 6 years of experience, and specialize in the field of industrial organization with specific knowledge in the areas of Internet auctions, pricing in online markets and experimental and behavioral economics. I have published on such topics as how a seller’s reputation, auction prices, bidders of different experience levels, seller’s reputation and traditional offline markets vs. online markets. I was recently granted tenure and promoted to Associate Professor.
New Jersey Aeronautics, Marketing, Pricing Expert #46565
I have 30 years of experience, and specialize in the field of aviation with specific knowledge in the areas of general aviation, corporate aviation and business aircraft. I have published on such topics as business jet market, aircraft financing and charter fractional. After 25 years in the aviation corporate world and then began my own consultancy. In the last 6 years, I went from relative obscurity to one of the most widely quoted authorities in the business.
Texas Transportation, Pricing Expert #46692
I have 30 years of experience, and specialize in the field of logistics and freight transportation with specific knowledge in the areas of mergers and acquisitions, marketing and strategy. I have published on such topics as market research and market trends. I have testified on unfair competition in parcel industry. I have had the opportunity to create and run new businesses and products on a global basis that made a significant difference in the landscape of multiple segments of the transportation, third party logistics and logistics industry.
Illinois Intuitive, Articulate, Pricing Expert #43484
I have 40 years of experience, and specialize in the field of medical devices and drugs with specific knowledge in the areas of good manufacturing practice regulations, quality system management and process validation and complaint handling. I have published on such topics as auditing, training and quality terminology. I once worked for a company that went under consent decree. An independent consulting firm subsequently reviewed my departments audit reports and found that we had identified every 483, warning letter and consent decree item at least once. Management was advised of all the problems, they just didn’t fix them. I was…
California Benchmarking, Cost, Pricing Expert #44027
I have 20 years of experience, and specialize in the field of biochemistry and finance business with specific knowledge in the areas of manufacturing, bio medical and high technology international corporations. I have testified on biochemistry. I have served as a project finance director with various international companies and aimed toward improving business structure with creation of sophisticated business modeling and automation. Strong problem solver and analytical skills of fees, fixed income, operating expenses and profitability including consolidated profit and loss and income statements by country, division, product line, and distribution channel. I have a talent for balancing long-range planning,…
Washington Government, Pricing Expert #47071
I have 36 years of experience, and specialize in the field of government contracts with specific knowledge in the area of protests and disputes. I have testified 7 times on topics such as government contracts, defective pricing and contract formation.
Colorado Economics, Sales, Pricing Expert #48274
I have 7 years of experience, and specialize in the field of real estate with specific knowledge in the areas of multifamily housing, housing demographics and housing economics and trends. I have published on such topics as multifamily housing, household income and home prices.
Georgia Water, Utilities, Cost, Pricing Expert #48357
I have 25 years of experience, and specialize in the field of water rates and charges with specific knowledge in the areas of fair and reasonable monopoly pricing, cost-of-service analysis and water and sewer financial planning. I have published on such topics as wholesale water supply cost allocations, utility pricing and environmental auditing. I have testified 6 times on topics such as water rates and impact fees, industrial wastewater rates and wholesale water and sewer rates.
Missouri Policy, Pricing, Cardiology Expert #48424
I have 20 years of experience, and specialize in the field of cardiology with specific knowledge in the areas of invasive cardiology, electrophysiology and percutaneous coronary intervention. I was responsible for beginning an interventional cardiology program from the ground up to include inpatient, outpatient, and emergency heart attack patients. In doing so, we consistently have door to balloon times less than 40 minutes.
Texas Cost, Power, Pricing, Analysis Expert #48513
I have 13 years of experience, and specialize in the field of construction claims with specific knowledge in the areas of offshore construction, pipelines and refineries. I have published on such topics as construction material prices, international arbitration.
Put Our Pricing Expert Network to Work for You
Our huge network of experts – eminent university professors and practitioners who have achieved renown as thought leaders in their fields – combined with unparalleled research capabilities puts the experts you need at your disposal when and where you need them.
If you’re a litigator or general counsel, we want to put this network to work for you and your clients. Let us know how we can help by calling us at (202) 908-4500 or filling out the form on this page. We’re so confident you’ll love what we do that unless you retain an expert we present there’s no charge!
Questions Attorneys Ask About Pricing Expert Witnesses:
A pricing expert typically becomes necessary in transfer pricing disputes between related entities and tax authorities, antitrust litigation over predatory pricing or price discrimination, and contract disputes over whether a pricing formula, escalation clause, or rate-setting mechanism was properly applied.
These experts can conduct transfer pricing analysis using accepted comparable transaction methods, evaluate whether pricing conduct is consistent with competitive market behavior in an antitrust matter, and apply contractual pricing formulas to determine whether a rate was calculated correctly. Many also address broader questions of revenue management and pricing strategy.
The expert's specific background, whether transfer pricing and international tax, antitrust economics, or contract rate-setting, should closely match the pricing question at issue, and direct experience with the relevant industry and pricing methodology strengthens credibility. Prior testimony in similar tax, antitrust, or contract pricing disputes also adds weight.
A pricing expert's economic analysis can establish whether a price or pricing methodology met the applicable tax, antitrust, or contractual standard, quantify damages tied to a pricing dispute, and identify weaknesses in an opposing expert's pricing model. That analysis is often central to both affirmative claims and rebuttal reports.
Round Table Group works with counsel to define the specific pricing methodology and regulatory or contractual framework at issue, then sources and speaks with candidates to assess their directly relevant economic experience. After confirming interest, availability, and completing conflict checks, we present a curated roster of qualified options for counsel to review.
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Spend your time working with your experts, not searching for them! We're here to de-stress the process of having a great expert witness team so that it’s easy to have the right experts every time. We'll conduct a quick but thorough search and deliver a roster of top candidates for you to review. There's no charge for the custom search — you pay only the hourly rate if you retain one of our experts.
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Pricing Workshops
A few of the courses and workshops led by our Pricing experts:
- Dynamic Pricing Strategies