One of the most important business decisions a company or service provider’s management makes is pricing. Price or cost is what a company or service provider charges for their product or service. The law of demand states that higher the price the lower the demand. If the price is too high, sales will fall. To determine a reasonable price for a product or service, a company or service provider takes into consideration the production costs they incurred, and what customers are willing to pay for that product or service. The difference between the price the customer pays and cost to provide the product or service is a profit for the company and service provider. Our pricing expert witnesses, speakers, and consultants specialize in a broad array of disciplines including economics, agricultural economics, transfer pricing, intangible valuation, international trade, derivative securities and markets, international finance, and risk management. They are prolific authors on such topics as transfer pricing, business valuation, commercial damages, insurance, federal income taxation, captive insurance companies, securitization, cost of capital for insurance companies, and regulatory. Our experts have testified on topics, such as transfer pricing, valuation, and commercial damages, to name a few.
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