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Pricing Expert Witnesses

One of the most important business decisions a company or service provider’s management makes is pricing. Price or cost is what a company or service provider charges for their product or service. The law of demand states that higher the price the lower the demand. If the price is too high, sales will fall. To determine a reasonable price for a product or service, a company or service provider takes into consideration the production costs they incurred, and what customers are willing to pay for that product or service. The difference between the price the customer pays and cost to provide the product or service is a profit for the company and service provider.  Our pricing expert witnesses, speakers, and consultants specialize in a broad array of disciplines including economics, agricultural economics, transfer pricing, intangible valuation, international trade, derivative securities and markets, international finance, and risk management. They are prolific authors on such topics as transfer pricing, business valuation, commercial damages, insurance, federal income taxation, captive insurance companies, securitization, cost of capital for insurance companies, and regulatory. Our experts have testified on topics, such as transfer pricing, valuation, and commercial damages, to name a few.

Here are a few of our favorite Pricing Expert Witnesses:

Indiana Cultural Values, Pricing Expert #21384

I have 14 years of experience in the field of marketing, with specific knowledge of pricing, consumer behavior and survey methodology. I have published on such topics as cross-cultural consumer behavior, socially desirable responding and efficacy of advertisements.

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Texas Transportation, Pricing Expert #46692

I have 30 years of experience, and specialize in the field of logistics and freight transportation with specific knowledge in the areas of mergers and acquisitions, marketing and strategy. I have published on such topics as market research and market trends. I have testified on unfair competition in parcel industry. I have had the opportunity…

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Pennsylvania Pricing, Globalization, Research Expert #22002

I have 22 years of experience in the field of marketing, with specific knowledge of pricing, globalization and innovation. I have published on such topics as price competition, behavioral pricing, market entry strategies, national culture, new product development, supply chain management and technology management. My research interests include pricing, global marketing, and innovation management.

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Washington Government, Pricing Expert #47071

I have 36 years of experience, and specialize in the field of government contracts with specific knowledge in the area of protests and disputes. I have testified 7 times on topics such as government contracts, defective pricing and contract formation.

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Pennsylvania Pricing, Channels Expert #23892

I have 15 years of experience, and specialize in the field of marketing with specific knowledge in the areas of pricing, channel conflicts and competitive strategies. I have published on such topics as targeted pricing, price matching guarantees and dominant retailer channels.

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Colorado Economics, Sales, Pricing Expert #48274

I have 7 years of experience, and specialize in the field of real estate with specific knowledge in the areas of multifamily housing, housing demographics and housing economics and trends. I have published on such topics as multifamily housing, household income and home prices.

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California Retail, Finance, Pricing Expert #25973

I have 37 years of experience, and specialize in the field of retail marketing with specific knowledge in the areas of lease agreements, franchise agreements. I have testified on lease agreements and pricing of petroleum products, specifically gasoline pricing. I have 6 years experience as a reverse mortgage consultant and loan processing, working with seniors…

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Georgia Water, Utilities, Cost, Pricing Expert #48357

I have 25 years of experience, and specialize in the field of water rates and charges with specific knowledge in the areas of fair and reasonable monopoly pricing, cost-of-service analysis and water and sewer financial planning. I have published on such topics as wholesale water supply cost allocations, utility pricing and environmental auditing. I have…

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New Jersey Entrepreneurship, Pricing, Sales Expert #26342

I have 16 years of experience, and specialize in the field of marketing and entrepreneurship with specific knowledge in the areas of market structure and concentration for mergers and acquisitions, covert marketing and predatory pricing. I have published on such topics as competition, industry structure and technology marketing. I have testified on economy and politics.

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Missouri Policy, Pricing, Cardiology Expert #48424

I have 20 years of experience, and specialize in the field of cardiology with specific knowledge in the areas of invasive cardiology, electrophysiology and percutaneous coronary intervention. I was responsible for beginning an interventional cardiology program from the ground up to include inpatient, outpatient, and emergency heart attack patients. In doing so, we consistently have…

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California Food & Consumer Goods, Pricing Expert #28204

I have 40 years of experience and specialize in the field of food and consumer goods processing, manufacturing and retailing, with specific knowledge of marketing and pricing, supply chain and demand management, and technology and software. I have published on such topics as marketing and pricing, supply chain and demand management, and technology and software….

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Texas Cost, Power, Pricing, Analysis Expert #48513

I have 13 years of experience, and specialize in the field of construction claims with specific knowledge in the areas of offshore construction, pipelines and refineries. I have published on such topics as construction material prices, international arbitration.

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