Persuasion is an important instrument for change. It can be used for good and unfortunately for evil. Today, individuals living in a democratic society will prefer to be persuaded to believe or do things instead of being told what to believe and do. The act of persuasion is an attempt to influence the beliefs, attitudes, goals, behaviors, and incentives of others. Many times, it is used as an instrument for those campaigning for office or presenting a sales pitch. Other times it is used for a person’s personal and financial gain at the detriment of others. Our expert witnesses, speakers, and consultants on persuasion are scholars, researchers and professionals from major universities and professionals including but not limited to aging, cancer, coaching, communication, computers, culture, health, psychology, social, and training. Our persuasion witnesses have successfully testified for both the plaintiff and defense.
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