Many expert witnesses are new to the industry. Its logical, of course, as they have been spending the last few (or few dozen) years actually becoming an expert. So how can experts get their name and reputation into the awareness of those who need them? Round Table Group can help! Here are four ways to market your expertise.

Develop a powerful and compelling web presence, by creating a professional web site that includes your CV, publications, conferences, awards, previous expert witness work, and of course your contact information. Link this to your professional blog, if you have the time to put into one. Web sites are getting easier for the layman to create, or invest in having a professional web developer build one for you. If you go this route, be certain to get a firm price quote before you start.

Use your social networks, both the personal 'hand shake' type of network of colleagues and associates, as well as professional internet social networking services, such as LinkedIn. Let your colleagues know that you are actively seeking expert witness opportunities. Many will already be in the industry, and may have opportunities, or at least some advice to share with you.

Join an expert witness referral service. We can do much of your marketing for you. There are some key things to look for in a good expert witness referral service, such as reputation, service, geographic and area of expertise scope, and of course, client base.

Consider consulting with a reputable marketing firm, particularly if they specialize in working with expert witnesses. Like your area of expertise, marketing is a highly specialized field, with its own experts. 

Go to pertinent conferences where potential clients will gather in large numbers. These are great places to meet people, learn about the current litigation trends, and of course, pick up some great swag. 

Round Table Group has a whole team of expert services coordinators who are ready to assist you in building your expert witness business.
 

 

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Building your Business, Business Web 2.0, Working with RTG

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