Home Furnishings Marketing Expert #14788

This sample expert has over 45 years of experience in the field of advertising and marketing with specific knowledge in the areas of furniture, home furnishings marketing and trade publishing. Published on such topics as furniture styles, celebrity designers and youth furniture.

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Areas of advertising expertise

Publishing
Strategic planning
Sales
Marketing

Educational background

Ph.D., Civil Engineering Michigan State University, East Lansing, MI
M. Sc., Civil Engineering Minia University, Minia, Egypt
B. Sc., Civil Engineering Assuit University, Assuit, Egypt (with Honor Degree)

Employment history

This expert has over 45 years experience in marketing as it applies to the home furnishings industry – particularly furniture. Experience in developing business strategies, creating advertising and marketing programs, identifying channels of distribution for furniture and style trends. Over 30 years experience in helping overseas manufacturers develop their marketing strategies to penetrate the U.S. market. This expert frequently speaks to industry associations, manufacturers, retailers and sales representatives.