April 2010

Monday, April 19, 2010 to Monday, April 19, 2010

Social Media is rapidly gaining acceptance as the new way to do business. But is it growing too fast? While we’ve yet to see a major piece of litigation stemming from social media, it is only one inappropriate "tweet" away. Are you legally covered to compete in a 3.0 world? As social media becomes more and more a common business practice, you must develop sound social media policies, best practices and be fully aware of the potential legal issues surrounding this coming-of-age medium. The comprehensive Social Media Risks and Rewards conference is a dynamic event, exploring the inherent challenges of social media and offering you with specific tools necessary to protect your company, your IP and your reputation in today’s virtual world. Safeguard your business and your brand through insightful sessions focused on: Social Media rules of engagement, ethics, and participation guidelines. Your business and the Social Media sensation. Twitter, Facebook, Linked-In; What information do you have out in the market and what’s being said about your company? Regulation and Social media: What poses the most risk: extended rules or lack of guidance? Exposure, liability and consequences. Develop your company's Social Media policy: Sample policies; company interests vs. employee interests. Enforce your Social Media policy. Protecting your company’s identity in a virtual world. Intellectual property and Social Media: Who owns what?