Mark Swansiger  got to shake a lot of hands at the International Trademark Association (INTA) conference in Boston last week, with WRTG's display being placed so strategically at the front of the Westlaw Village this year.  It was a good year for Westlaw at the INTA conference as a steady stream of clients arrived for appointments, or just wandered into the (time to boast) clearly-most-cool-vendor-display in the vendor hall.

We call the display 'The Village', and joke that it should have its own zip code and mayor. If there is a mayor of the Village, its veteran Westlaw sales rep extraordinaire, Bob. Seriously, this guy is so good, that at last year's (pre-merger) INTA in Seattle, when I walked into the Westlaw Village to nab some swag, he pitched me on Docket (a Westlaw product) that I ended up subscribing to 3 weeks later...and have been exceptionally happy with ever since.

For me, (there Sunday and Monday) I got to meet up with some long-time colleagues, and spend some time talking with new ones. There was a uniform sense of optimism, both in the conference itself, and amongst the broader intellectual property expert witness industry represented there. My best three at the Boston INTA conference? The Halvah that one vendor was giving away, the story I heard about an entrepreneur who signed a napkin contract eventually worth 10s of millions, and the word from so many of the IP folks who stopped to chat, that litigation in their field is increasing. Look for the next post, on IP litigation trends gleaned from INTA.

  

 

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