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Like the rest of the businesses world, expert witnesses are joining social networks to grow their businesses. However, the business world has also realized that working within social networks takes time. Web site marketing firm Brick Marketing says that "you need to think about how to best structure your time so that you get the most out of the activity."
In their article "Social Networking: Are You Measuring ROI?" the team at Brick suggests that consultants pick social networks that match their business needs. Expert witnesses must be aware that being active on all sites will not provide the same return on investment as being strategically active on a site that meets their needs. When choosing social networks, consultants must consider the balance of the time commitment needed and the time available to keep a social network active.
Clark
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Business Web 2.0
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expert witness consultants
marketing
web 2.0
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