"You will not distinguish yourself in a crowded field by relying on general terms like 'courteous professional services' or 'high quality litigation services.'" That is what expert witness marketing specialist Margaret Grisdela says.
In her article "Expert Wtinesses Shine with Winning Word Selections," she highlights tips for expert witness consultants to update their Internet presence. Some tips are: pay attention to keyword selection, know industry best practices, and stay away from boring and generic marketing language.
For additional tips on building an expert witness's Internet presence, review Round Table Group's blogs on the topic.
Clark
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This page contains a single entry by Clark Johnson posted on February 12, 2009 2:34 PM.
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