Your experience defines your professional expertise and will help others understand how you can help them. In other words, your experience--your expertise--is your brand. Marketing professional Dan Schawbel writes, "Your brand should have it's own marketing plan. A plan that you can execute for a successful career."

Dan illustrates that understanding your brand is important when creating your personal market plan and business development strategy. His blog, "Personal Marketing Plan, " is the first of a five-part series to help professional service consultants improve their branding efforts.

Clark

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