The point of sale for many people is to answer the question, What can you do for me?

For every client, we need to consider what is our value for that client that goes beyond a billboard statement or mass posting. Our value is not something that will be the same for everyone, and by listening to our client, or potential client, we will demonstrate our real interest in providing them quality service.

So we have listened to our client, we understand what they do and what they need. Now it's time for us to demonstrate our value to their business. Our goal is to speak their needs and not hit their understanding of marketing. Steer clear from blanket statements such as "We have highly trained professionals," "We really care about your needs," and "We listen to you."

I found a blog that discusses what we should think about to make our value statements reach our customers. Please read, http://www.raintoday.com/pages/2825_is_there_any_value_in_yo...

The author gives a few tips on how to bring your statements home for your clients.

After you have read the blog, let me know what you think. Have you had similar success? What do you do to help your clients understand your value to their business?

I look forward to reading your posts.

Clark

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Building your Business

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