As small business people, we can all use some help expanding our businesses.

An expert witness marketing firm recently conducted a poll to find out the top concerns for experts looking to grow their business. Some big concerns boil down to getting your name out to clients without looking like a hired gun.

As more courts are turning their noses up at hired guns, this is a valid concern. However, I have researched expert witnesses for lawyers, and one quality more than many makes an expert desirable: experience.

The way to get the word out to people is make yourself easy to find. Use all the tools available on the Internet to post your resume with contact information, and utilize any service that will do your marketing for you. By connecting with a service you are working with a company who needs you to be hired for them to succeed. With the growth of social networks, it is important that we all choose at least one and work it until we have a sizable a network where our message is being broadcast to the proper circles.

In future articles we can discuss how to develop a successful viral marketing strategy. Until then, lets get networking.

I am interested to hear what you have to say about the subject.

Clark

Categories
Assisting Lawyers, Building your Business, Experts in the Field, Working with RTG

Tags
Business development
Expert witness

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