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Have a few rules and repeat them often. As the CEO of
an expert witness referral firm, I found myself single-mindedly focused on the
task of connecting as many lawyers as possible with the finest and best
experts. Yet success did not come. Why? I did not make my
intentions known; it was a quiet and personal endeavor.
Then I started communicating more. I developed a mantra
and repeated it often. When colleagues, clients, and experts asked me what
I wanted, what I was thinking, I always had the same three answers: 1) that we
will deliver expert resumes faster to our clients, 2) that more customers will
engage the expert witnesses we present, 3) that our clients will be delighted
with our service. Success followed: our expert witness referral firm was
named to Inc. Magazine's "Inc. 500" (now called the Inc. 5000) list of the
fastest growing private companies in the U.S.
an unprecedented four times.
As a lawyer on a case, what is your mantra? Are there
2-3 key points that you are trying to make, to get across to the jury? It
is so easy to be distracted in a trial; the attentions are drawn away from
the crux of the matter by, for example, the wiles and caprices of the opposing
attorneys. You must stay focused and consistent in the face of the trials
and tribulations of a legal drama. Have a few rules, or key points, and
repeat them often.
Cato the Elder, a Roman Emperor, took it up as his mission
that Carthage
must be destroyed. Indeed, he would end every speech in the Roman Senate
with the words, "And may Carthage
be destroyed." Sometimes he would even conclude his regular, personal conversations
with the phrase. Everyone knew what Cato stood for. Ronald Reagan was
consistent in his mantra throughout his political career: government is too
big, and Communism must be destroyed. At Round Table Group, our mission is
to have every lawyer call us first whenever he needs an expert witness. Lately
I've even been concluding my e-mail messages with this phrase: "And may every
lawyer call Round Table Group when he needs an expert message." One
mantra, repeated often.
Special thanks to expert witness extraordinaire Dr. Ernest
Chiado for bringing clarity to this insight.
Russ W. Rosenzweig
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