Domaining for Amateurs: The True Story of Selling a Domain Name: The Big Day Archives
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Watching the Moniker auction live at http://marketplacepro.moniker.com/auction/events/181/results.html.
Interesting to see that, while leatherfurniture.com didn't meet its reserve, it did get a bid of $175,000.
Perhaps the furniture market is good today! Knock on wood... :)
Embarassingly, after sitting most of the afternoon with the live video feed of the auction on, I missed the bit where my domain was sold!
I went out to pick up dinner when there were still about 30 items to go, there was a bit of a delay, and by the time I got back the table.com bit was done...
Luckily, they're showing the prices for the domains that were sold in near real time, so I'll know pretty soon whether it sold. Did anyone see the table.com bit of the auction, or happen to videotape it? (I am beholden to the time-shifting world of Tivo!) If so, let me know -- I'd love to hear about it. I feel like I may have left an important part of my life behind...
The final results for the Moniker auction are in. A pretty good day for Moniker, which sold nearly $8 million in domains today.
My domain sold for $260,000, the fifth highest amount, following computer.com ($2,200,000), investment.com ($900,000), sportinggoods.com ($450,000), cowboys.com ($275,000), though the latter didn't go through. Other domains selling for more than $100,000 included crosswordpuzzles.com ($210,000), criminallawyers.com ($195,000), promotion.com ($170,000), poker.mobi ($150,000), ringtones.mobi ($145,000), caribbeanvacations.com ($130,000), newlyweds.com ($130,000), singlesonline.com ($125,000), and news.mobi ($110,000). A very good bunch of domains.
I thought table.com might have been worth something like that, but didn't think I'd get more than about half that at an auction, so I'm quite happy.
Even more interesting that the list of sale prices from a domain auction, is a list that also includes the highest bids for items that didn't sell because they didn't meet the seller's reserve. Since about half of the domains don't sell because the reserve is "too high," there's at least double the information here!
Here's a list of the domains and their sale prices, or the prices at which they were passed (as well as the reserve price) from The Big eDuh.com.
DomainNameNews.com reports that the Dallas Cowboys, who apparently purchased the domain name at the same Moniker live auction which sold table.com this past week, are pulling out of an agreement to buy Cowboys.com. It appears that their representative believed that they were buying the domain for $275, rather than $275,000 (In my opinion, that is still a very, very reasonable price for an entity like an NFL team given the brandable opportunites).
The Conceptualist blog, in its article Moron of the Year Award on this topic, quotes T.R.A.F.F.I.C. co-founder Rick Schwartz confirming the breakdown. Says Schwartz, "You can't take your family to a football game for $275!!!"
Moniker then moved the domain into their ongoing silent auction where it was bought by an investment group for even more, $370,000.


