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Among the many things I wish I'd discovered earlier in the process was Dan Warner's thoughtful 47-page 2006 article entitled "Aftermarket Domains Value Segmentation." Dan is COO of Fabulous.com, one of the leading domain monetization programs. His article is a very deep summary of the domain market, and its inherent difficulties, as well as lots of great suggestions for making the domain market work better!
A few points very relevant to the situation of selling a domain like table.com:
- Aftermarket domains are a niche market, not a mass market. Buyers are rare and need to be targeted with deep narrow spectrum marketing techniques.
- The commission structures in place are not high enough to push the current market beyond reactive sales to proactive market development
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