The "Do Nothings" - Domaining for Amateurs: The True Story of Selling a Domain Name
The "Do Nothings"
Maybe we shouldn't sell table.com at all. There are several reasons to consider holding onto the domain, at least for now.
It's possible that Round Table Group might come up with some kind of separately brandable product or service which might make good use of table.com. Holding on the the domain at least reserves the possibility of harnessing the domain in our business.
Also, the reach of the internet grows every day, so it's likely enough that the market for brandable .com domains is -- on average -- growing faster than the economy as a whole. Doing nothing and letting our "bet" on table.com ride could well be a viable strategy.
On the other hand, new business practices or technologies may come along which may make domains less valuable or obselete. For instance, future "web browser" applications might reduce the use of or not include domains at all, reducing type-in traffic and brandability. Search engines may remove or reduce the weight given including keywords in domains.
And, of course, the domain doesn't actually fit with our current business, and investing in our business (which is also growing quickly), may be a better, as well as lower-risk investment.
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