GoDaddy is an internet domain registrar and web hosting company founded in 1997.

It became the largest domain registrar (passing Network Solutions) in April 2005, and later launched what now appears to be the highest volume aftermarket exchange.

It may not be appropriate for the premium domain market, though.  Keither Pieper, a senior analyst at domain name research company Zetetic, says in this press release, "GoDaddy's sale transactions are likely casual sellers who happen to register their names with GoDaddy, casually willing to sell at any price."

According to Zetetic's December 2005 data, GoDaddy had the lowest average sale price of the major online exchanges, where the average sale was for about $692 (Sedo was the leader at $2,558, followed by Afternic at $1,072), though they were a relatively new player at that time.