Domain Valuation - Sedo - Domaining for Amateurs: The True Story of Selling a Domain Name
Domain Valuation - Sedo
Just got the Sedo.com custom valuation for table.com. Guess what they said?
$1,000,000!
Sedo provided a well thought-out 7-page evaluation on a number of parameters. Here are some of the most insightful bits:
- Because "table" is a common term, this domain has the potential to capture user mindshare with only minimal marketing support
- Due to the inherently limited number of meaningful [single] words in the English language, as well as the relatively advanced state of Internet development in the English-speaking economies, these tend to be the most valuable category of domain names.
- The domain name... is resistant to traffic diversion as it is relatively easy to spell, and uses the dominant .com extension
- The domain name table.com can be categorized as a generic or descriptive name... generic domain names are generally less susceptible to ownership disputes arising from a trademark conflict than are brandable, non-generic domain names.
- According to our analysis, table.com contains a highly popular search term. A query of the Google search engine returns 662,000,000 results for the term table. The overall value of the domain is increased by the term's search-popularity. Expanding the domain's keyword-popularity could likely be accomplished with only limited marketing and branding efforts, which adds a second level of value to the domain's overall worth.
- ... considered to have high commerce potential. [table.com] lends itself easily to beither building a website geared toward the selling of products and services, or gan garnish value through its association with a popular online industry... table.com would be a valuable asset for any business seeking to break into this field.
Comparable recent sales*:
| wine.com | 1,000,000 euros |
| fish.com | $1,020,000 |
| men.com | 1,320,000 |
| local.com | $700,000 |
| bike.com | $500,000 |
| phone.com | $1,200,000 |
* noting it may be that at the time of sale there was a special interest in these domains...
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