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Domain Valuation - Sedo - Domaining for Amateurs: The True Story of Selling a Domain Name

Domain Valuation - Sedo

Just got the Sedo.com custom valuation for table.com.  Guess what they said?

$1,000,000!

Sedo provided a well thought-out 7-page evaluation on a number of parameters.  Here are some of the most insightful bits:

  • Because "table" is a common term, this domain has the potential to capture user mindshare with only minimal marketing support
  • Due to the inherently limited number of meaningful [single] words in the English language, as well as the relatively advanced state of Internet development in the English-speaking economies, these tend to be the most valuable category of domain names.
  • The domain name... is resistant to traffic diversion as it is relatively easy to spell, and uses the dominant .com extension
  • The domain name table.com can be categorized as a generic or descriptive name...  generic domain names are generally less susceptible to ownership disputes arising from a trademark conflict than are brandable, non-generic domain names.
  • According to our analysis, table.com contains a highly popular search term.  A query of the Google search engine returns 662,000,000 results for the term table.  The overall value of the domain is increased by the term's search-popularity.   Expanding the domain's keyword-popularity could likely be accomplished with only limited marketing and branding efforts, which adds a second level of value to the domain's overall worth.
  • ... considered to have high commerce potential.  [table.com] lends itself easily to beither building a website geared toward the selling of products and services, or gan garnish value through its association with a popular online industry...  table.com would be a valuable asset for any business seeking to break into this field.

Comparable recent sales*:

wine.com 1,000,000 euros
fish.com $1,020,000
men.com 1,320,000
local.com $700,000
bike.com $500,000
phone.com $1,200,000

* noting it may be that at the time of sale there was a special interest in these domains...

 

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This page contains a single entry by Chris Crone posted on August 7, 2007 5:21 PM.

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