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The first question: Was $50,000 a reasonable price for table.com?
Since domain names are unique, there wasn't going to be an exact calculation which could tell us the answer, but there were several strategies I decided to pursue to help us make an evaluation:
- Creating a list of comparable domains which were recently sold. If I could identify the most similar recent sales, I would probably have a pretty reasonable number. But, could I collect enough data about premium domain sales? Would their be enough very similar single word generic names from which to draw conclusions?
- Availing myself of some of the many valuation services out there. While "the experts" tend to be skeptical of these evaluation services, it seemed like a worthwhile exercise, both to better understand the factors that go into their ratings, and to generate a range of data. And, I'm curious... How accurate are these evaluations?
- Asking some of "the experts": I was going to ask absolutely everybody their opinion.
I'll delve into the details of each of these in a separate posting.
But, while you're here... What do you think is an appropriate price for table.com? Enter our contest!
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