The Certificate Program in Business Strategy offers a unique and compelling approach: a four-month program focused on delivering timely lessons and insights in the "strategy" disciplines of the MBA curriculum: Competitive Strategy, Marketing, E-Business, Innovation, New Product Development, Entrepreneurship (and "Intrapreneurship"), Game Theory, Law, and Globalization. The program incorporates teachings and metaphors from classic texts (e.g. Plato, Aristotle, Machiavelli, Shakespeare, Hume, Darwin, and Hesse) to create a more holistic and meaningful learning experience.
Participants will:
- View lectures, via CD-ROM, on topical areas.
- Complete readings and cases related to the lectures
- Work with private mentors online and via telephone to review the materials and submit papers and short exercises
The Certificate Program in Business Strategy engages true professionals in the "Great Conversation" taking place worldwide on the creation and implementation of digital strategies suited to an ever-changing, and challenging, global business environment.
The core of the Certificate Program in Business Strategy is a series of eight, two-week Learning Modules that contain video lectures viewed via CD-Rom. The lectures are considered seminal events in the strategy and e-business world, and are given by gurus and senior professors at the world's most prestigious business and law schools.
Most learning modules includes 2-3 lectures from renowned faculty members from leading business schools. Each module also includes a book of readings and articles about the topic. A mentor is on-hand to assist via e-mail or telephone with any questions about the materials.
